The ‘Keep Calm and Carry On Tartan’ Scarf celebrates the quintessential Britishness of the ‘stiff upper lip’- renowned throughout the world for remaining resolute and calm in the face of adversity and unsure times. And also pays tribute to the Ministry of Information (MOI – 1939 dissolved in 1946) essential in Great Britain’s Victory during World War Two. Achieving extraordinary success during the darkest days of WWII, with their positive morale boosting public posters across Britain.

The ‘Keep Calm and Carry On Tartan’ is the only officially registered tartan in the world, to celebrate this iconic British message and the achievements of The Ministry of Information.

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